Recently, I have been following the story of Ben Carter, a severely autistic teenager in England, who would only drink from a very specific Tommee Tippee cup. His dad, who had to twice hospitalize Ben due to dehydration, was worried that the sippy cup that Ben used would eventually break or become unusable and that he would not have a replacement. Therefore, he turned to social media and started the hashtag #CupforBen to try to harness the power of social media to find this all-important cup for his son.
Soon, there were people searching cabinets, through their garages and all over their houses to find the specific Tommee Tippee cup, that was no longer being manufactuered. This global search caught the attention of Tommee Tippee, whom instead of ignoring or minimalizing this father's plea, took action. They had their team members look for the original mold of the cup and finding it in usable condition, are completing a limited run of the cup specifically for Bet Carter. His dad will never have to worry about his son not having his cup again, which may decrease some of his hospitilizations, as they will now have 500 of the Tommee Tippee cup.
Thank you, Tommee Tippee for being a leader in corporate compassion and kindness!
Find the original article here: http://edition.cnn.com/2016/11/30/health/tommee-tippee-sippy-cup-autistic-boy-trnd/index.html